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360º advertising is an immersive form of advertising that allows viewers to experience an advert in full 360 degrees. This means that viewers can see the advert from all angles as if they were standing in the middle of it. 360º advertising can be experienced through virtual reality headsets, or by using a smartphone or tablet to view 360º videos.
One of the benefits of 360º advertising is that it can be very effective in delivering a message to viewers. This is because it allows advertisers to create an environment that viewers can fully immerse themselves in, making it more likely that they will remember the advert. Additionally, 360º advertising can be highly shareable, as viewers can share their experiences with others through social media.
However, there are some challenges associated with 360º advertising. Firstly, it can be expensive to produce, as it requires specialist equipment and software. Secondly, it can be difficult to ensure that viewers actually watch the advert all the way through, as they are free to look around at whatever they want. Finally, some people may find 360º advertising to be disorientating or even nauseating.
Overall, 360º advertising is a potentially effective form of advertising that offers a unique and immersive experience for viewers. However, it is important to consider the challenges associated with this type of advertising before producing a 360º advert.